Displayed elegantly above a red velvet bench beside crimson roses, the artwork turns language into identity, blending modern typography with classical portraiture.
Descriotion
In the elegant glow of a refined gallery space, this striking typographic portrait commands attention within an ornate gilded frame, its bold black forms meticulously constructed from fragmented letters and symbolic shapes to create the powerful visage of a man. The composition masterfully weaves the repeated word “SANTIAGO” and the numeral “TWENTY” around the contours of the face — curving along the jawline, framing the eyes, and arching across the forehead — while subtle crosses and geometric elements add layers of spiritual and rhythmic tension. The eyes, nose, lips, and ears emerge as negative space and interlocking letterforms, transforming language itself into flesh and identity. Displayed above a luxurious red velvet bench and beside a dramatic bouquet of crimson roses, the piece elevates modern typographic experimentation to the level of classical portraiture, offering a sophisticated meditation on how names, numbers, and cultural symbols construct and define personal identity in contemporary art.
Our Approach
Our approach was to present the site as a visual editorial platform with quarterly features based on
events and occasions the brand was focused on. Each quarterly focus would be marked by the hero
and custom tags that filter content.
Reception
After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.